What are Singaporeans happiest about?

by Channel NewsAsia
01:08 PM Oct 25, 2011


Just being in Singapore tops happiness survey; lack of savings was biggest bugbear

SINGAPORE - Singaporeans have rated their personal savings as the area in which they are most unhappy with, according to a study titled The Happiness Report.

Conducted by Grey Group, a global communications firm, the study was designed to monitor national sentiments on issues that impact consumer behaviour. Conducted in June this year, with 200 respondents aged 18 to over 60, results showed that nearly half of the respondents reported a lack of sufficient savings over the last six months.

Other areas in which respondents voiced their unhappiness with over the last half year were personal expenditure (40.5 per cent), confidence in the economy (27 per cent), job satisfaction (23 per cent), and work-life balance (21 per cent).

The study also revealed the top five things that Singaporeans were happiest about. Top of the list was "area of residence", with 78 per cent saying Singapore was the best place to stay in the world.

Close family ties ranked second, spirituality came in third, while social support networks took fourth spot. Personal time rounded off the top five on the happiness index.

The study also discovered that baby boomers - those aged between 45 and 49 - were the happiest people with an overall net happiness score of 11.4 per cent, 4.6 percentage points higher than the young adult segment, those aged between 18 and 29.

In addition, it also found that men were happier than women at the workplace, with 46.08 per cent of men found to be happy at their jobs compared to 37.75 per cent for women.


Via: http://www.todayonline.com/Singapore/EDC111025-0000377/What-are-Singaporeans-happiest-about